Robness decided the best way to make his displeasure known would be to find a photo of Notopoulos as a young child and turn it into an NFT titled "VOTED MOST LIKELY TO BE A FAILED JOURNALIST: KATIE NOTOPOULOS". The NFT description read, "Failed journalism is a true art to master. With Buzzfeed's new article about the Bored Ape Yacht Club, Katie Notopoulos went where no journalist usually goes. She ousted [sic] both of the Bored Ape Yacht Club founders while providing baseless claims of racist tropes about their artwork to further stir up contention. We thank Katie for her continued pursuit in tainting the once respected practice of real journalism. Here we have what is known as doxx art. Enjoy."
The NFT platform where Robness originally listed the NFT, Known Origin, eventually took down the listing. However, due to the nature of blockchains, the NFT itself still exists and can continue to be accessed and traded despite one platform's intervention.