Influencer Jake Paul alleged to be repeatedly promoting projects without disclosing his financial involvement

A purple-skinned devil wearing a top hat, making a worried face, wearing a yellow t-shirt with a red female devil on it, and holding a sci-fi blaster gunLeague of Sacred Devil #4474 (attribution)
Jake Paul, who is already in hot water after being named in the class-action lawsuit against SafeMoon, has now been implicated by YouTube detective CoffeeZilla in $2.2 million worth of undisclosed promotions for multiple different projects. Influencers are required by the FTC to disclose when they financially benefit from promoting a project, though the crypto space seems rife with celebrities deciding that rule just doesn't apply.

Paul allegedly tried to cover his steps by creating a new crypto wallet to receive payments for each promotion, but then transferred the money a wallet he controlled to cash out. Oops. Some of the projects that Paul hyped in his undisclosed promotions included League of Sacred Devils, $MILF, and $YUMMY.