This Super Bowl was the first to feature crypto advertisements. In addition to Coinbase's spot, Bud Light announced a beer-related NFT collection, Larry David appeared in an ad for the FTX exchange, and Crypto.com of course had a spot. What better time to make well-researched financial decisions than from your phone after a bunch of Super Bowl beers?
Coinbase experiences an outage during the Super Bowl
People were apparently tempted by Coinbase's Super Bowl ad — which was just a QR code bouncing around the screen like the DVD screensaver — so much so that it took the Coinbase website down. Super Bowl levels of traffic are difficult to handle, granted, but you'd think a company with billions in revenue still might be able to figure it out. Travis Kimmel noted on Twitter that Coinbase's error message read, "Planned maintenance in progress": "Loving how 'planned maintenance' is just like their default 404 page. 'Don't worry everything is under control — we intentionally took the site offline while running an ad during the most expensive airtime ever.' " Coinbase subsequently tried to sweeten the pot by announcing that anyone who downloaded their app would receive $15 in Bitcoin.