Bored Ape-themed fast food restaurant shuts down

It's hard to believe that the hamburger joint themed around the owner's Bored Ape NFT failed to take off. Although there was novelty value in the themed restaurant, which for a time boasted that it accepted cryptocurrency payments, the excitement seemed to wear off quickly after a few early news articles. After a while, the restaurant's crypto payments became spotty, with employees saying the system was unwieldy and unpopular among customers.

Some more recent Yelp reviews described fairly mediocre food, which "[t]he NFTs don't make up for".

The restaurant opened in April 2022, a month after owner Andy Nguyen purchased Bored Ape #6184 for $268,000, along with three Mutant Apes for an additional combined $187,000. #6184 became the restaurant's logo, and the others were incorporated into the restaurant's branding. The NFTs haven't been resold since, although it's unlikely they could recoup close to their original purchase prices — Bored Apes have been averaging a little under $50,000 in recent sales, and Mutants around $8,500 each.

Crypto payments not so popular at the crypto-themed restaurant

Two television screens showing a beef menu and vegan menu, emblazoned with Bored Apes and Mutant Apes. Prices start at $13 for beef hamburgers and $15.50 for vegan burgers.Bored & Hungry menus (attribution)
The LA Times reported that the Bored Ape-themed "Bored & Hungry" restaurant in Long Beach, California had stopped accepting crypto payments. Despite excitedly announcing the first ever crypto purchase, made with Apecoin, when the restaurant opened in April, it seems crypto payments haven't been working out for them. The Times reported that the restaurant had stopped accepting crypto at some point in the past, and that an employee described the crypto payment option as both unwieldy and unpopular with customers.

The Times later updated the story, writing that the company's co-founder told them that the restaurant shuts off the payment system "'from time to time' for upgrades", but was still accepting crypto.

The menu lists prices in USD, not Ether or Apecoin, and most people buy their $13 hamburgers with plain old fiat.

First crypto burger purchase at Bored Ape restaurant illustrates why people don't widely do this

A packaged fast food meal with a Bored Ape and two Mutant Apes printed on the packagingBored & Hungry packaging (attribution)
A restaurateur opened "Bored & Hungry", a Bored Ape-themed restaurant in Long Beach, California that offers a simple menu of hamburgers or plant-based burgers (with or without onions), french fries, and soda. Prices are listed in plain ol' cash, but the restaurant published a celebratory Instagram post on April 9 showing their first ever meal purchased with $APE, the Bored Ape-associated crypto token.

A customer ordered two combo meals, which he purchased by using his mobile crypto wallet to transfer 2 $APE. I was able to track down the transaction, and at the exact time of transfer, 2 $APE were priced at $21.92. The value of $APE has increased by 20% since then, so the purchaser lost out on those earnings by spending them at that time (compared to cash, which is worth roughly the same as it was 10 days ago). This is a (very small) example of why people don't tend to use as currency the same assets they are expecting to increase substantially in value. Furthermore, the purchaser had to agree to an estimated $10 in gas fees when he confirmed the transaction — half as much again as the price of the meal. The transaction ultimately cost the purchaser $4.66 in gas due to fortunately low rates that day, but it was a transaction fee that wouldn't exist if they used cash, or would be substantially smaller and typically absorbed by the restaurant if using a credit card.

Painful financial implications aside, a public transaction record means it's now trivial for anyone to see who is purchasing food at the restaurant using crypto in real time — something that has concerning implications for victims of stalking and other abuse if implemented more widely, as well as just for average people who enjoy having some degree of privacy.

Anyway, hopefully the food's good — assuming the person had any appetite left after looking at their food containers depicting an ape with green skin sloughing off its face.

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